How Rewarded Video Ads Can Drive In-Game Purchases
The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that...
View ArticleBest Casino Games for Console Players
If you’re a seasoned console player, be it Xbox, PlayStation, Switch or PC, chances are you’ll have a certain style of game that you prefer above all others. Maybe you’re a fan of real-time, online...
View ArticleSpeak Human: 8 Conversation Marketing Hacks, Game-Changers
The following is a guest contributed post by By Merilee Kern, MBA. Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives....
View ArticleHow Ready Is Your Mobile Channel for the 2018 Holiday Shopping Season?
By Rafael Lourenco, EVP, ClearSale. Now’s the time to make sure your store’s mobile experience and checkout are ready for the holidays. Shopify reports that more than half of all Thanksgiving 2017...
View ArticleThe Future for Casino Software Development Is a Roulette in Your Own Living Room
There are perhaps four software companies at the forefront of casino gaming technology in Europe, some of which have managed to transform how mobile users play and interact with online casinos. Who...
View ArticleCheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
MEDIA ANNOUNCEMENT: As a proud partner of Microsoft, Cheetah Mobile, a leading mobile internet company with a strong global vision, was honored to participate in Microsoft Shanghai Tech Summit where...
View ArticleThe Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major sporting events like the Super Bowl and World Cup, inventory in sports apps is...
View ArticleHow Flutter Looks Set to Transform Android and iOS App Development
One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top...
View ArticleIn-App Mobile Ad Fraud Up 800 Percent
Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of enterprise...
View Article5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
Even though Black Friday and Cyber Monday are behind us, holiday spending is far from over. In fact, the National Retail Federation expects holiday retail sales in November and December to increase...
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